Privacy Policy and Consent

Contents
1. Purpose and responsible authority
2. Basic information on data processing
3. Processing of personal data
4. Collection of access data
5. Cookies and online audience measurement
6. Google Analytics
7. Integration of third-party services and contents
8. User rights and deletion of data
9. Changes to the privacy policy

1. Purpose and responsible authority

This privacy policy clarifies the nature, scope and purpose of the processing (including collection, processing, use and consent) of personal data contained in our online offer and the related websites, features and content (collectively referred to as the “online offer” or “website”). The privacy policy applies regardless of the domains, systems, platforms, and devices (e.g. desktop or mobile) on which the online offer is accessed.
The provider of the online offer and the responsible data protection agency is AdFiS products GmbH, Am Kellerholz 14, 17166 Teterow (hereinafter referred to as the “provider”, “we” or “us”). For contact details please refer to our imprint.
The term “user” includes all customers of and visitors to our online offer. The terms used, e.g. “user”, are to be understood gender-neutral.

2. Basic information on data processing

We only process users’ personal data in compliance with the relevant data protection regulations in accordance with the requirements of data minimisation and data avoidance. This means that user data is only processed with legal permission, in particular if the data is required for the performance of our contractual obligations and online services, prescribed by law or with consent.
We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.
If, within the framework of this privacy policy, content, tools or other means are used by other providers (collectively referred to as “third-party providers”) and their registered office is abroad, it can be assumed that data will be transferred to the states of residence of the third-party providers. The transfer of data to third countries takes place either on the basis of legal permission, user consent or special contract clauses, which ensure a legally required data security.

3. Processing of personal data

In addition to the use expressly stated in this privacy policy, personal data is processed for the following purposes on the basis of legal permission or user consent:
– The provision, performance, maintenance, optimisation and security of our services;
– To ensure effective customer service and technical support.
We only transfer user data to third parties when this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes, if necessary, in order to fulfil our contractual obligations towards users (e.g. providing address information to suppliers).
When contacting us (via the contact form or e-mail), user details are stored for the purpose of processing the request as well as in the event that follow-up questions arise.
Personal data will be deleted if it has fulfilled its purpose and its deletion does not conflict with any legal obligation to retain it.

4. Collection of access data

We collect data about every access request made to the server on which this service is located (so-called server log files). Access data includes the name of the accessed web page, file, date and time of access, data volume transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We use the log data without identification of the user or other profiling according to the statutory provisions only for statistical evaluations for the purpose of operation, security and optimisation of our online offer. However, we reserve the right to retrospectively check the log data if, on the basis of concrete evidence, there is legitimate suspicion of unlawful use.

5. Cookies and online audience measurement

Cookies refers to information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. The use of cookies in the context of pseudonymous online audience measurement informs users in the context of this privacy policy.
Observation of this online offer is possible even in the absence of cookies. If users do not want cookies to be stored on their computers, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the browser’s system settings. Disabling the use of cookies can lead to functional restrictions of this online offer.
It is possible to manage a wide range of online advertising cookies from companies via the US website http://www.aboutads.info/choices or the EU website http://www.youronlinechoices.com/uk/your-ad-choices/.

6. Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. Information generated by the cookie about users’ use of the online offer is usually transmitted to a Google server in the USA and stored there.
Google will use this information on our behalf to evaluate users’ use of our online offer, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymisation. This means that the user’s IP address is shortened by Google within European Union member states or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user’s browser will not be merged with other data held by Google. Users can prevent cookies from being saved by setting their browser software accordingly; users may also prevent Google from collecting the data generated by the cookie and related to their use of the online offer, and prevent Google from processing such data by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information on how Google uses data, configuration and opt-out options, please visit Google’s webpages: https://www.google.com/intl/de/policies/privacy/partners (“How Google uses information from sites or apps that use our services”), http://www.google.com/policies/technologies/ads (“How Google uses cookies in advertising”), http://www.google.de/settings/ads (“Manage the information that Google uses to show you advertisements”) and http://www.google.com/ads/preferences (“Determine what ads Google shows you”).

7. Integration of third-party services and contents

It may be the case that content or services of third-party providers, such as city maps or fonts from other websites, are included in our online offer. The inclusion of content from third-party providers always requires that the third-party providers use the user’s IP address, since they could not send the content to the user’s browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can use their own cookies and process user data for their own purposes. In this case, usage profiles of the users can be created from the processed data. We will use this content as much as possible in a data-minimising and data-avoiding manner and will select reliable third-party providers with regard to data security.
The following presentation provides an overview of third-party providers and their contents, as well as links to their privacy policies, which contain further information on data processing and, in some cases already mentioned here, opt-out options:
– External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of Google fonts is done by a server call to Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
– Maps provided by the third-party Google Inc. service “Google Maps”, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
– Videos from the third-party Google Inc. platform “YouTube” 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.

8. User rights and deletion of data

Users have the right, upon request, to receive information free of charge concerning the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block and delete their personal information, and to file a complaint with the appropriate regulatory authority in the event of unlawful processing.
The data stored with us is deleted as soon as it is no longer necessary for its purpose and its deletion does not conflict with any legal obligation to retain it.

9. Changes to the privacy policy

We reserve the right to alter the privacy policy in order to adapt it to changed legal situations, or to changes to the service and data processing. However, this only applies to policies concerning data processing. If the user’s consent is required or elements of the privacy policy contain provisions of the contractual relationship with the user, changes will only be made with the user’s consent.
Users are requested to keep themselves regularly informed on the contents of the privacy policy.

Last revised: 17.05.2018 11:20